We are a solution provider

One of the main principles on which the founding of Sanitas in 1995 by pharmacist Albrecht Binder and physician Prof. Martin Hörning was based was the provision of high-quality products and services to solve specific problems and challenges of our customers and partners. The two founders therefore saw themselves as a kind of solution provider, united not only by their professional expertise but also by their vision of contributing to the promotion of health and well-being. Albrecht Binder, with his many years of experience in the pharmacy industry, brought a profound understanding of the needs of customers, while Prof. Martin Hörning, as a renowned physician, contributed his medical expertise. The founders’ shared passion and conviction were reflected in sanitas’ mission from the very beginning. The company strived not only to offer products, but also to create solutions. The aim was to give people the tools to achieve their individual health goals. This mission was the starting point for the development of a comprehensive approach that formed the basis for sanitas’ success. Our aim is to combine different components and services to meet the individual needs and requirements of our customers. This is ensured by our vertical corporate structure, which covers all stages of the production process. From the purchase of raw materials and fruit to production, continuous quality control, product delivery and information transfer – we control and design every step to ensure the highest standards. Vertical integration allows us to take a holistic approach to help customers and partners overcome their challenges. By working closely together, we understand not only the current needs, but also the individual circumstances and goals of our customers. This understanding flows directly into the development of our high-quality nutritional supplements. We place great importance not only on providing products, but also on adding value to our customers’ lives. This is why we continuously invest in research and development to find innovative solutions and constantly improve our product portfolio. Our mission goes beyond the sale of nutritional supplements – we strive to promote awareness of healthy lifestyles and support our customers’ health in the long term. The founding vision of Albrecht Binder and Prof. Martin Hörning is therefore not only a historic milestone, but also the driving force that has made Sanitas a pioneer in the dietary supplement industry. By continuing to focus on quality, innovation and personalized care, we continue the tradition that began over two decades ago and continually strive to promote the health and well-being of our customers.