Exciting campaign with a well-known partner
sanitas as a guest on KlassikRadio
As part of an exciting campaign, founder and Managing Director Prof. Dr. Dr. Martin Hörning and Managing Director Dr. Gunnar Stammen recently went on a special trip to Klassikradio’s headquarters. There they had the exclusive opportunity to present our company to a broad public and highlight the advantages of our products.
The two company experts were able to get a taste of radio and gladly took the opportunity to present sanitas in various clips, each lasting 60 seconds. These clips were subsequently played repeatedly on KlassikRadio and also published on the Klassikradio website, klassikradio.de, to inform the audience about the special features and benefits of sanitas and our CitroBiotic. The creative staging made it possible to convey the central messages in concise sequences and to arouse the interest of the listeners. During the visit, Prof. Hörning and Dr. Stammen not only had the opportunity to present our company, but also to meet the program director of Klassikradio, Thomas Orner, in person. The exchange with a prominent representative of the renowned radio station once again opened up completely new perspectives. The collaboration with Klassikradio enabled sanitas to significantly increase the reach of the campaign and make the messages about health and well-being accessible to a wide audience. Through the combination of innovation, creative presentation and a renowned media
partner not only increased awareness of sanitas, but also took a further step towards sustainable and successful corporate development.